Along with international activities, the department of marketing and international relations is engaged in work on vocational guidance in institutions of general secondary and secondary specialized education. During the academic year, contacts are maintained with schools, colleges and lyceums of the Republic of Belarus, as well as direct interaction with students.
Meetings, meetings and performances of department employees are organized. On the eve of the admission campaign, the DMIR organizes and conducts institute open days. A separate activity of the DMIR is to ensure the participation of PIMB in the international specialized exhibition "Education and Career", held annually in Minsk. For career guidance events, the department regularly develops, updates and publishes promotional products: booklets, brochures, leaflets, pens, notepads, folders, business cards, posters, certificates, self-adhesive films for stands, presentation racks, stands, etc.
Organizing and carrying out information and advertising activities to promote the educational services of the Institute, the Department of Marketing and International Relations actively interacts with specialized Internet resources and print media, placing ads on their platform. In addition, the department has repeatedly initiated and organized advertising campaigns for the institute using the national television of the Republic of Belarus.
Employees of the department are engaged in maintaining the official website of the PIMB on the Internet in the areas of activity of the department, and also carry out constant work in social networks. The DMIR conducts marketing research on the educational services market. Employees attend thematic workshops, conferences and round tables.
The department also carries out its own marketing monitoring by means of an anonymous survey of students of PIMB in order to identify the most effective ways to advertise the Private Institute of Management and Entrepreneurship.