Частный институт управления и предпринимательства


Институт Управления и Предпринимательства

Keynote Speaker

Professor Ninoslav Marina - the keynote speaker of the XXV International Applied Research Conference “Innovative Development and Structural Reorganization of Economy”

Digital Transformation – a fundamental change or a fancy term?


In this keynote speech, we will present the fundamentals of digitization and digitalization since their historical beginning to the present day. The breakthrough came with establishing a theory of transforming the physical phenomena around us into sequences of zeros and ones, later complemented with the invention of transistors and integrated circuits. The wonderful story continues and currently we witness a digital ecosystem that affects us in almost all aspects: business, education, communication, media, research, lifestyle, recreation, entertainment, politics, charity, and many more.


I will start the keynote by explaining the terms digitization and digitalization. Digitalization transformed the society in a revolutionary way, changed many routines, businesses and the end user experience. Its Excellency “The Bit” became a commodity literally living in our pockets. Actually billions of them, and we cannot get rid of them that easily. My main motivation is here to address some technologies that will be the main building blocks of the digital economy of the future. Technologies and keywords such as, 5G, 6G, Internet-of-Things(IoT), Industry 4.0, Artificial Intelligence (AI), Autonomous Machines, Big Data, Machine and Deep Learning, Blockchain Technologies, Fintech, Insuretech, Proptech will open many new products and services, while including communities of similar values and interests. Many of these technologies are based on the fact that the community is better and stronger than the individuals. Hence, there is a great potential into the distributed and decentralized nature of these future concepts. 


Finally, I will conclude the talk, that besides many advantages, we have to take care about one very important aspect: cyber security. While innovating, it is quite often disregarded as an issue, however recently we experienced that many powerful commercial monopolies took advantages of the digital content belonging to many individuals. Problems related to data security are usually, and probably will be, far from solved, however we will present few ideas how to address the data protection while using the new digital technologies during the digital transformation.


Prof. Ninoslav Marina has been Rector of the University of Information Science and Technology (UIST) in Ohrid since 2012. He was President of the Rector’s Conference of the public universities in the Republic of Macedonia (2015-2018).Dr. Marina graduated at the Faculty of Electrical Engineering Skopje in 1998 and obtained his Ph.D. degree at École Polytechnique Fédérale de Lausanne (EPFL) in 2004. In partnership with Nokia Research Centre in Helsinki, his thesis was in information theory with application to wireless communications. Ninoslav Marina was Director of R&D at Sowoon Technologies (2005 – 2007), visiting scholar at University of Hawaii at Manoa in Honolulu (2007 – 2008), postdoctoral researcher at University of Oslo (2008 – 2009) and postdoctoral Marie Curie Fellow at Princeton University (2009 – 2012). Prof. Marina co-authored more than 100 scientific papers, books and popular texts and has been a guest professor at more than twenty universities in countries including United States, Japan, United Kingdom, Italy, Israel, Russia, Brazil, China, Hong Kong, Norway, Finland, Indonesia, Malaysia, Morocco, Portugal, Azerbaijan and the Czech Republic. Dr. Marina is a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE), and is one of the co-founders of the Macedonian Chapter of the IEEE Information Theory Society. He is an Associate Editor of Telkomnika Indonesia and was also Technical Program Committee Chair of the International Congress on Ultra Modern Telecommunications and Control Systems (ICUMT). In 2015, Prof. Marina was a panel member at the United Nations General Assembly informal interactive consultations on the World Summit on the Information Society in New York. 


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